This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Friday, October 26 • 4:00pm - 4:45pm
Petco Social Team

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Ever wonder what it’s like to work on the social media team for a major brand? Here’s your chance to find out! The Petco team will give an inside look at how they bring the Petco brand to life every day in the social space, including how they launched their Facebook audience from 150,000 to over 1 million fans in less than a year. The four-member team will also share their diverse backgrounds that brought them to Petco, which includes a community manager with over 5 years experience managing online gaming communities, a campaign manager whose viral videos have driven over 1 million YouTube views, and a digital producer and a content strategist who combined have lent their talents to some of the world’s largest brands including Microsoft, Disney, ConocoPhillips, Symantec and Toyota. 


avatar for Kat Smith

Kat Smith

Director, Social Media & Commerce, Petco
With a deep digital marketing background,  Kat is currently the Director, Social Media & Commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco community, PetcoScoop blog, Facebook page, Twitter, Instagram... Read More →

Friday October 26, 2012 4:00pm - 4:45pm EDT
The Westin Buckhead
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