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This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Saturday, October 27 • 11:45am - 12:30pm
Navigating the Pet Lifestyle Product Landscape: How to Attract Readers and Advertisers with the Hottest Trend in Pet Blogging

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In this session, we'll introduce you to the wonderful world of pet lifestyle products. From cat scratchers that look more like modern art to doggie dens that double as end tables, there's a whole world of modern pet products waiting to delight your readers. You will discover ways to integrate pet lifestyle products into your everyday blogging and learn methods for attracting readers and advertisers in this niche. We'll explore the modern pet product landscape and share our secrets for discovering the next big thing in pet interior design.

Takeaways:
- How to find your niche in the pet product/lifestyle landscape.
- How to structure your blog to appeal to advertisers in the pet product/lifestyle industry.
- Where to find inspiration for including pet lifestyle products into your blog.


Speakers
avatar for Kate Benjamin

Kate Benjamin

Founder and Editor
Kate Benjamin is the founder and editor of the popular cat style blog Moderncat.net. She spots the latest trends in design for cats and cat lovers, with an eye for products, architecture, and art that is more modern than crazy cat lady. Kate has a degree in interior design from Cornell University and studied interaction design at Arizona State University. CBS Sunday Morning featured Kate and her nine cats in their Phoenix home on the... Read More →
avatar for Jaime Derringer

Jaime Derringer

Jaime Derringer is founder and editor of modern design blog Design Milk, which has been featured in the Los Angeles Times, Time Out New York, San Francisco Chronicle, Singapore Home & Decor magazine, and Real Simple magazine. Design Milk is one of the Google Engineers’ Staff Picks and a Twitter influencer in Art & Design. Inspired by her two dogs, in 2010 Jaime launched modern design blog Dog Milk to expose dog lovers to pet... Read More →


Saturday October 27, 2012 11:45am - 12:30pm
The Westin Buckhead
  • Intended Audience All

Attendees (35)