This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Saturday, October 27 • 12:45pm - 1:30pm
Helping Pets in Need While Activating Community

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Cause marketing is something to celebrate! With only positive upsides for the brands, community members and advocates involved, see why you should be asking to be a bigger part of brands’ cause marketing efforts. Join Petco VP of Marketing, Greg Seremetis and Director of Social Media and Commerce, Kat Smith as they discuss how you can get involved.


  1. Learn about the new Petco Community 
  2. Understand more about The Think Adoption First program
  3. Take a sneak peek into Petco's holiday campaign and how they work with bloggers, rescues groups and other brands to give back. 

Hot Tip: Just your attendance alone will result in a donation, and there will be fun prizes handed out!  


avatar for Greg Seremetis

Greg Seremetis

VP Marketing, Petco
With an extensive 30 year background in  marketing  communications,  Greg is currently the Vice President of Marketing at Petco, where he oversees all Strategic Marketing & Brand Experience initiatives at the $3 billion+ national pet retailer.  His responsibilities encompass multiple... Read More →
avatar for Kat Smith

Kat Smith

Director, Social Media & Commerce, Petco
With a deep digital marketing background,  Kat is currently the Director, Social Media & Commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco community, PetcoScoop blog, Facebook page, Twitter, Instagram... Read More →

Saturday October 27, 2012 12:45pm - 1:30pm EDT
The Westin Buckhead
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