This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Saturday, October 27 • 4:00pm - 5:00pm
Finding & Keeping Sponsors

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Sponsorships can propel your blog from a hobby into a business, but it takes a little know-how. Amy Burkert and Joanne McGonagle are here to share the inside scoop on attracting the right sponsor for your blog, how to be valuable to them without selling your soul, and how to establish a fair price for access to your audience. From connecting with the right person, to writing a pitch, to turning a single campaign into a long-term relationship - this session will give you the steps to follow on the path to your next sponsor. 


  1. A new mindset that increases your confidence and levels the playing field when dealing with sponsors.
  2. Advice on what to include in a pitch and how to make it easy for sponsors to find you.
  3. Insights on maintaining your integrity while balancing sponsor requests, and what it takes to turn the initial contact into a long-term relationship.


avatar for Amy Burkert

Amy Burkert

Ring Leader, GoPetFriendly.com
Amy Burkert runs the award-winning pet travel website, GoPetFriendly.com, the one-stop source for locating dog friendly hotels, restaurants, beaches, campgrounds, and more. With detailed pet policies and a Road Trip Planner that has been referred to as “The MapQuest of pet friendly,” GoPetFriendly makes it easy to plan a trip with your entire family... Read More →
avatar for Joanne McGonagle

Joanne McGonagle

Author and Zoologist
Joanne McGonagle is the author of The Tiniest Tiger, an educational children's book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins.  Her blog The Tiniest Tiger's Conservation Cub Club is both educational and whimsical in... Read More →

Saturday October 27, 2012 4:00pm - 5:00pm EDT
The Westin Buckhead

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