This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Friday, October 26 • 4:00pm - 4:45pm
The Social Good: Key Marketing Strategies for Shelters & Tips on How Bloggers Can Help

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Gain support for a great local cause or take that cause far beyond your city limits, thanks to social media! Kim Clune, co-founder of Be the Change for Animals' advocacy site as well as a local dog rescue, shares ways to develop local and global social media campaigns for good.


  1. Ignite your creativity and excite your audience!
  2. Spark connections with folks who can help, at home and even abroad.
  3. Stock your toolbox with free resources to manage your campaign and increase its reach.

Session sponsored by: Iams

avatar for Kim Clune

Kim Clune

Founding member and Director, Be the Change for Animals
Kim Clune, owner of Mixed Media Matters, Inc., helps animal welfare and humanitarian aid groups promote initiatives using print, digital and social media. As a founding member and Director of Be the Change for Animals, Kim’s international activism site was awarded Best Cause Blog by DogTime Media. She also celebrates human/animal... Read More →

Friday October 26, 2012 4:00pm - 4:45pm EDT
The Westin Buckhead
  Business Management
  • Intended Audience All

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