Network one-on-one, in speed dating fashion, with brands & bloggers and learn about opportunities from both angles. This is a fun, rewarding, opportunity for bloggers to pitch brands and learn about ways they can monetize and work with corporate brands.
Kick off the conference & bring your wet-nosed friends dressed in their best costumes to our HOWL-O-Ween Charity Pawty sponsored by The Atlanta Dog Spa. Get creative with your costumes and walk runway for a chance to win a variety of fabulous prizes from our esteemed judges.
Dogs and their owners are invited to show their fashion flair, take home special treats, network with other pets and their parents, pop in the photo booth, and rock out with our DJ & enjoy sips, bites, treats, celebrity judges, and even a few surprises! Your ticket to BarkWorld grants your access to the event.
Prizes Given For:
1. Best in Show (Most Original)
2. Most Likely to Make You Howl (Funniest)
3. Most Likely to Make Your Fur Stand on End (Scariest)
Start your day off right with light morning stretches and dog yoga with your dog! Prepare your dog for its daily runs in the Doggy Daycare and get a head start on networking.
You don't have to have your dog to participate in the fun.
Smoothies, fruit, snacks & giveaways for the first 20 participants!
While the dogs are practicing their downward dog at yoga - we're inviting all of the Cat Social Petworkers to a special invite-only breakfast!
Pick up your official cat swag bags, network with your cat-peers, visit with cat-specific sponsors, and grab a hearty breakfast!
There will even be a $100 Petco giftcard raffle!
Join BarkWorld founder, Denise Quashie, along with Simon Tonner of Dogtime Media, Cat Blogger Deb Barnes of Zee & Zoey, and Lutz Braum ofPetCareRx.com as they kick-off the conference weekend!
Meetup.com & BarkBox.com co-founder Matt Meeker will will share his founding story for Meetup.com, showcase the many pet-related meetup groups, provide inspiration, and discuss the importance and benefits of building and sustaining community.
Join Pet Food Network All Stars Kim Clune and Amy Burkert as they whip up tasty and nutritious treats for cats and dogs inspired by The Honest Kitchen! The Honest Kitchen pet foods are gently dehydrated human-grade whole foods that are anti-biotic and hormone free, with responsibly farm raised or wild caught meat sources. Bring your pet to sample a bite and you could walk away with a copy of Made Out of Love, The Honest Kitchen’s pet (and people) recipe book. There will be plenty of free sample packs and recipe cards too!
Kim blogs at ThisOneWildLife.com and DogHouseAdoptions.org. Amy is ring leader at GoPetFriendly.com, the pet travel site. The two co-founded BetheChangeforAnimals.com and the both feed their dogs food fresh from The Honest Kitchen!
If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely? Attend this demo to learn how you and your entire family of pets and humans can be preparred in the event of an emergency.
Demo the new 2013 Ford at BarkWorld Expo and see how the new foot-activated liftgate can be very pet-friendly! Also, you can hear about Ford's Escape Hunger Drive Campaign.
It sucks going to conferences and learning all the cool things you can do, but once you get home your notes have somehow turned into a foreign language. No more! The BarkWorld Genius Squad, hosted by Red Clay Interactive, is here to help and answer your questions while at the conference and help you get set up with all the awesome features you’ll learn about at BarkWorld before you even leave the show!
Takeaways:
Highlighted Solutions that will be focused on:
BW Genius Squad led by Red Clay Interactive
Red Clay Interactive is an award-winning marketing agency that wins for their clients. Their unique blend of creativity, technical skill and strategic marketing helps their clients develop powerful interactive messages. Utilizing the latest technology and time-tested marketing principles, Red Clay Interactive has worked with hundreds of clients around the world and industry spectrum to grow their businesses online.
Join Paris Permenter (CatTipper.com) and Joanne McGonagle (The Tiniest Tiger) to discuss writing for cat enthusiasts today, from discovering topics and staying current on what's new for cat households to dealing with unpleasant readers online when the claws come out. This roundtable session will be filled with Q&A so please bring your questions for these longtime writers.
Takeaways:
One of the benefits to having a sound social media voice is the ability to monetize your efforts and work with brands. However, how do you actually get to work with key brands? What are brands really looking for in a blogger? Attend this panel session to learn how you can successfully work with brands and build long-lasting relationships.
With pet obesity on the rise, there is no better time to include your pet in your plans to live a healthy lifestyle! From nutrition to exercise and education, pet healthy living expert and veterinarian Dr. V can help you incorporate your pet in many ways to improve your health and longevity.
Takeaways:
Demo the new 2013 Ford at BarkWorld Expo and see how the new foot-activated liftgate can be very pet-friendly! Also, you can hear about Ford's Escape Hunger Drive Campaign.
Welcome to the social media sponsorship game show! You'll be tested on your knowledge and challenged with new information... Walk away with detailed data from the 2012 State of SMS report and learn what top marketers look for (and how much they want to pay) when selecting a social influencer.
Take-Aways:
Every blogger must find their inner bark, or risk it being dictated by the pack. Pia will provide her expertise as a human and companion animal bond expert, a blogger for Martha Stewart and a spokesperson for AdoptaPet.com to demonstrate how to define your identity as a blogger and the importance that has in evaluating opportunities that arise from your blog.
Takeaways:
Sponsored by Bayer HealthCare
Digital Scrapbooking for Pet Lovers is a great way to take your favorite photos of your pets and turn them into a photo book you will cherish forever. This is the digital version of a traditional scrapbook that anyone can do and only uses your computer, not lots of paper, special scissors, or little do dads that take up space. You will learn the basics of creating layouts and adding photos and text. We will cover various printing options as well as some mobile apps and software to help you. No Photoshop or photo editing experience needed!
Takeaways:
You've established a presence and following on LinkedIn. Now is the time to extend both. As a social networker, you’ll learn how to showcase your influence to potential advertisers, followers, and investors. As a business or personal brand, you’ll learn how to reach potential clients and business partners. Discover how to highlight your value proposition through LinkedIn’s applications, polls, and profile features.
This session will allow all to add powerful depth to their LinkedIn profiles with multi-media apps and specialized tools.
Takeaways:
Is Google+ the new facebook? Is it necessary? What is it?? As the social space continues to increase there are a lot of channels competing for your attention and there is only so much time in the day! In this interactive workshop we’ll take a closer look at Google+ and help you determine whether this is an important addition to your marketing strategy. Discover who is using Google+, the unique features it has to offer and the effects it can have on your overall online presence.
Takeaways:
During its 146-year history, the ASPCA’s tactics for saving lives have evolved thanks to emerging technologies. Now more than ever, the speed of social media and digital innovation is changing the way the ASPCA and all animal welfare organizations engage, inspire and educate their supporters. Mr. Sayres will offer examples of campaigns, strategies and tools that have worked and inspirational ideas for using social media to save animals in one’s community and on a national scale.
Join Mutt Mixologist, Elizabeth Dodwell of The BARKtender's Guide as she offers us a delectable experience for the canine connoisseur, and showcases how we can make crafted "dogtails" from her book of recipes.
If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely? Attend this demo to learn how you and your entire family of pets and humans can be prepared in the event of an emergency.
Gain support for a great local cause or take that cause far beyond your city limits, thanks to social media! Kim Clune, co-founder of Be the Change for Animals' advocacy site as well as a local dog rescue, shares ways to develop local and global social media campaigns for good.
Takeaways:
Session sponsored by: Iams
Ever wonder what it’s like to work on the social media team for a major brand? Here’s your chance to find out! The Petco team will give an inside look at how they bring the Petco brand to life every day in the social space, including how they launched their Facebook audience from 150,000 to over 1 million fans in less than a year. The four-member team will also share their diverse backgrounds that brought them to Petco, which includes a community manager with over 5 years experience managing online gaming communities, a campaign manager whose viral videos have driven over 1 million YouTube views, and a digital producer and a content strategist who combined have lent their talents to some of the world’s largest brands including Microsoft, Disney, ConocoPhillips, Symantec and Toyota.
It seems that everyone is a social influencer, from Tweeting and Blogging to Pinning and Facebooking. You've built a reputation and probably already worked with a couple brands - now what?
During this session learn how to elevate your influence with increased monetization opportunities, building your fan base further and expanding your social media outreach.
Takeaways:
What happens when you have an idea but don't know how to build upon it? Hear triumphant stories from key business leaders, and learn about their successes, and pitfalls, as they made their way to the top. Learn how you, too, can take your blog, idea, book, or similar, from nothing to something quite spectacular!
We're having a Block Party! Blog-hop, in person, to our sponsor parties and network with speakers and other attendees! DJ, food, drinks, swag & more! Hang out with us in a relaxed environment and get to know the bloggers you follow and our sponsors.
Hosted Parties:
Start your day off right with light morning stretches and dog yoga with your dog! Prepare your dog for its daily runs in the Doggy Daycare and get a head start on networking.
You don't have to have your dog to participate in the fun.
Smoothies, fruit, snacks & giveaways for the first 50 participants!
Limited seating, must RSVP.
Just like their people, pets don’t always get all the nutrition they need from diet alone. Some evidence suggests that many modern-day conditions and diseases are caused by nutrient deficiencies and exposure to environmental toxins. Often, by adding vitamins, minerals, antioxidants, probiotics, and other nutrients to a pet’s regimen, deficiencies can be remediated. Supplements can play an important role in keeping our pets healthy.
This presentation is assembled from published research reports; interviews with veterinarians, animal nutritionists, and environmental experts in concert with a review of many pet vitamins and supplements currently on the market.
Takeaways:
It sucks going to conferences and learning all the cool things you can do, but once you get home your notes have somehow turned into a foreign language. No more! The BW Genius Squad is here to help and answer your questions while at the conference and help you get set up with all the awesome features you'll learn about at BarkWorld before you even leave the show!
Takeaways:
Highlighted Solutions the Squad Will Be Focusing On:
Join BarkWorld founder, Denise Quashie, along with Ginger Morgan, 2 Million Dogs | Zoologist & Author Joanne McGonagle of the Tiniest Tiger | Kat Smith, Petco as they kick-off day 2 of the conference!
Andy Nibley quit his job as a CEO, took a year off, and directed Madonna of The Mills. His wife, Kelly Colbert, was the producer. The movie chronicles the heart-warming saga of a woman who dedicates her life to saving dogs from the horrific, Amish-run puppy mills in Lancaster, Pennsylvania.
Takeaways:
Join Pet Food Network All Stars Kim Clune and Amy Burkert as they whip up tasty and nutritious treats for cats and dogs inspired by The Honest Kitchen! The Honest Kitchen pet foods are gently dehydrated human-grade whole foods that are anti-biotic and hormone free, with responsibly farm raised or wild caught meat sources. Bring your pet to sample a bite and you could walk away with a copy of Made Out of Love, The Honest Kitchen’s pet (and people) recipe book. There will be plenty of free sample packs and recipe cards too!
Kim blogs at ThisOneWildLife.com and DogHouseAdoptions.org. Amy is ring leader at GoPetFriendly.com, the pet travel site. The two co-founded BetheChangeforAnimals.com and the both feed their dogs food fresh from The Honest Kitchen!
When Yahoo! Contributor Network noticed that its users devoured information on better Web content creation, ethical social media promotion and more, an idea was born: Why not provide a free online academy to walk new Web writers through everything about publishing online, from grammar to Twitter manners to personal branding?
Takeaways:
Many times bloggers, groups, companies, and nonprofits overlook their own community as a way to grow their influence, get sponsors, and gain advertisers. By taking a grass roots approach and getting involved in your community you can make strategic partnerships to take your social network offline to the next level.
Takeaways:
You've got an idea for something that can help the pet community grow. How do you decide whether you can build on existing technology, or something that needs a custom solution? We'll be exploring this by examining the history of DogBff, challenges, successes, and things that we would do differently!
Takeaways:
In this session, we'll introduce you to the wonderful world of pet lifestyle products. From cat scratchers that look more like modern art to doggie dens that double as end tables, there's a whole world of modern pet products waiting to delight your readers. You will discover ways to integrate pet lifestyle products into your everyday blogging and learn methods for attracting readers and advertisers in this niche. We'll explore the modern pet product landscape and share our secrets for discovering the next big thing in pet interior design.
Takeaways:
- How to find your niche in the pet product/lifestyle landscape.
- How to structure your blog to appeal to advertisers in the pet product/lifestyle industry.
- Where to find inspiration for including pet lifestyle products into your blog.
Cause marketing is something to celebrate! With only positive upsides for the brands, community members and advocates involved, see why you should be asking to be a bigger part of brands’ cause marketing efforts. Join Petco VP of Marketing, Greg Seremetis and Director of Social Media and Commerce, Kat Smith as they discuss how you can get involved.
Takeways:
Hot Tip: Just your attendance alone will result in a donation, and there will be fun prizes handed out!
The economy has taken its toll on everyone, both private and public. Learn how you can build your blog with free interactive tools and advertising. Stacy Mantle, the founder of PetsWeekly.com and author of Shepherd's Moon, shows you ways to access advertising, build content, create graphics, and integrate time-saving tricks -- even if you don't have a budget.
Takeaways:
Takeaways:
Session sponsored by: Eukanuba
Successful bloggers don’t just blog anymore – they’re everywhere. In this era of self-publishing, anyone — including you — can produce a podcast (and make money doing it!). Tap into a medium that will excite, educate, and serve your existing blog audience and learn the basics of producing, monetizing, hosting and promoting your very own podcast.
Todd Schnick has built a content marketing program that has resulted in growing his audience - and his business - all with hosting his own show. With no experience in journalism Todd has tapped into the internet and other tools to get connected to his audience and has built a platform that others should take note of.
Takeaways:
There’s no doubt the pet community has gravitated to Twitter, but how should they be really using the space? Twitter pawties can be tons of fun, but there’s a business aspect we should all be focusing on. Hear the back story of Twitter and learn how, even in a crowded market, bloggers and businesses can capitalize on social media and how Twitter can be a force to so much more than just “following”. Gain an understanding of how Twitter can help grow the community, your readership, your business and shine a light on cause related activities.
Join Mutt Mixologist, Elizabeth Dodwell of The BARKtender's Guide as she offers us a delectable experience for the canine connoisseur, and showcases how we can make crafted "dogtails" from her book of recipes.
If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely? Attend this demo to learn how you and your entire family of pets and humans can be preparred in the event of an emergency.
Sponsorships can propel your blog from a hobby into a business, but it takes a little know-how. Amy Burkert and Joanne McGonagle are here to share the inside scoop on attracting the right sponsor for your blog, how to be valuable to them without selling your soul, and how to establish a fair price for access to your audience. From connecting with the right person, to writing a pitch, to turning a single campaign into a long-term relationship - this session will give you the steps to follow on the path to your next sponsor.
Takeaways:
If you've ever shot video of your pet, then you know there is one more step that you should take before posting it online... the edit.
With all of the software options, and technical aspects, it may be intimidating. Don't fret... In this session, Amani Channel will show you simple techniques to edit your video and post it quickly to the web. You'll learn how to avoid common video production mistakes to make videos that stand out from the rest.
No matter what you've heard, e-marketing is not dead. In fact, it's alive and kicking. E-mail marketing remains the most effective and profitable way to turn prospects into customers and blog readers into cheerleaders.
Discover how communicating with subscribers via e-mail regularly can help your readers stay engaged, generate increased readership and referrals, and potential advertisers.
Takeaways:
For bloggers & influencers only - this is a unique VIP opportunity, sponsored by Apartment Guide, to stay a bit later and visit the world's largest aquarium - The Georgia Aquarium! 10 invited influencers will be transported in a coach bus to the Georgia Aquarium and get to say hello to our beluga whales, sea lions, penguins, jellyfish and more! What a great way to end out the BarkWorld weekend.
All fees, transportation, and breakfast is provided by our sponsor Apartment Guide - as well as shuttle to the airport if you're heading to the airport after the tour. You'll also receive a take home momentum from the aquarium!
For bloggers/influencers interested in attending email info@barkworldexpo.com to be considered. Be sure to include your blog & and social media channels.
Learn more about the aquarium here.
