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This schedule is subject to change. All sessions will take place between October 25-27, 2012.
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Thursday, October 25
 

3:00pm

Registration Open
Thursday October 25, 2012 3:00pm - 6:00pm
TBD

4:30pm

Social Petworking Offline... "Speed Dating" for Bloggers - Invite Only

Network one-on-one, in speed dating fashion, with brands & bloggers and learn about opportunities from both angles. This is a fun, rewarding, opportunity for bloggers to pitch brands and learn about ways they can monetize and work with corporate brands.


Thursday October 25, 2012 4:30pm - 6:30pm
The Westin Buckhead

7:00pm

HOWL-O-Ween Charity Pawty, Sponsored by The Atlanta Dog Spa

Kick off the conference & bring your wet-nosed friends dressed in their best costumes to our HOWL-O-Ween Charity Pawty sponsored by The Atlanta Dog Spa. Get creative with your costumes and walk runway for a chance to win a variety of fabulous prizes from our esteemed judges.

Dogs and their owners are invited to show their fashion flair, take home special treats, network with other pets and their parents, pop in the photo booth, and rock out with our DJ & enjoy sips, bites, treats, celebrity judges, and even a few surprises!  Your ticket to BarkWorld grants your access to the event.

Prizes Given For:

1. Best in Show (Most Original)

2. Most Likely to Make You Howl (Funniest)

3. Most Likely to Make Your Fur Stand on End (Scariest)


Thursday October 25, 2012 7:00pm - 9:00pm
The Westin Buckhead
  • Intended Audience All
 
Friday, October 26
 

7:00am

Morning Stretch & Dog Yoga (Doga)

Start your day off right with light morning stretches and dog yoga with your dog! Prepare your dog for its daily runs in the Doggy Daycare and get a head start on networking.  

You don't have to have your dog to participate in the fun.

Smoothies, fruit, snacks & giveaways for the first 20 participants!


Speakers
avatar for Anna Bettina

Anna Bettina

Certified Canine Trainer, Nutritionist & Holistic Practitioner, Happy Healthy Pup
Anna Bettina, owner of Happy Healthy Pup, is a certified canine trainer, nutritionist & holistic practitioner. She believes that health and well-being play a big role in appropriate behavior and combines her background in Animal Sciences with many holistic and alternative therapies. These therapies, such as essential oils, Doga, stretching & herbs along with training and nutrition are the key to ensuring your dog is truly a Happy... Read More →


Friday October 26, 2012 7:00am - 8:15am
The Westin Buckhead
  • Intended Audience All

7:15am

MeowWorld Kick-Off Breakfast

While the dogs are practicing their downward dog at yoga - we're inviting all of the Cat Social Petworkers to a special invite-only breakfast!  

Pick up your official cat swag bags, network with your cat-peers, visit with cat-specific sponsors, and grab a hearty breakfast!

There will even be a $100 Petco giftcard raffle!


Speakers
avatar for Joanne McGonagle

Joanne McGonagle

Author and Zoologist
Joanne McGonagle is the author of The Tiniest Tiger, an educational children's book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins.  Her blog The Tiniest Tiger's Conservation Cub Club is both educational and whimsical in its mission to reach cat lovers and promote the message that small paws united  can make a big difference. Joanne has  an MBA and Master's in Zoology... Read More →
avatar for Paris Permenter

Paris Permenter

Co-publisher, DogTipper & CatTipper
Paris Permenter is the co-publisher of CatTipper.com and DogTipper.com, sites dedicated to saving money and saving pets. A longtime professional writer, Paris and her husband, John Bigley, have authored nearly 30 books and over 2,500 magazine articles. Paris' latest book is Barkonomics: Tips for Frugal Fidos. As America's Pet Economist™, Paris speaks to pet expos on the topic of saving money on pet care while, at the same time, providing... Read More →


Friday October 26, 2012 7:15am - 8:00am
The Westin Buckhead

8:00am

Registration Open
Friday October 26, 2012 8:00am - 6:00pm
TBD

8:30am

Opening & Keynote Introduction

Join BarkWorld founder, Denise Quashie, along with Simon Tonner of Dogtime Media, Cat Blogger Deb Barnes of Zee & Zoey, and Lutz Braum ofPetCareRx.com as they kick-off the conference weekend!


Friday October 26, 2012 8:30am - 9:00am
The Westin Buckhead
  • Intended Audience All

8:30am

Exhibits Open
Friday October 26, 2012 8:30am - 6:00pm
The Westin Buckhead
  • Intended Audience All

9:00am

Keynote: Building, Growing & Sustaining Online Communities

Meetup.com & BarkBox.com co-founder Matt Meeker will will share his founding story for Meetup.com, showcase the many pet-related meetup groups, provide inspiration, and discuss the importance and benefits of building and sustaining community.

 


Speakers
avatar for Matt Meeker

Matt Meeker

Co-founder, Meetup.com
Matt is an entrepreneur who has worked in six startup companies (four of which he started) over the past 15 years, including Meetup.com and Opensky.com. Matt currently is Entrepreneur-in-Residence at Polaris Ventures, and he oversees Dogpatch Labs NYC for Polaris.  And he has recently co-founded his first pet-related company, BarkBox.com, a subscription commerce service for dogs that contributes 10% of all... Read More →


Friday October 26, 2012 9:00am - 9:45am
The Westin Buckhead
  • Intended Audience All

9:45am

Cooking Demonstration

Join Pet Food Network All Stars Kim Clune and Amy Burkert as they whip up tasty and nutritious treats for cats and dogs inspired by The Honest Kitchen! The Honest Kitchen pet foods are gently dehydrated human-grade whole foods that are anti-biotic and hormone free, with responsibly farm raised or wild caught meat sources. Bring your pet to sample a bite and you could walk away with a copy of Made Out of Love, The Honest Kitchen’s pet (and people) recipe book. There will be plenty of free sample packs and recipe cards too!

http://youtu.be/-Z1ejndph2w

Kim blogs at ThisOneWildLife.com and DogHouseAdoptions.org. Amy is ring leader at GoPetFriendly.com, the pet travel site. The two co-founded BetheChangeforAnimals.com and the both feed their dogs food fresh from The Honest Kitchen!


Speakers
avatar for Amy Burkert

Amy Burkert

Ring Leader, GoPetFriendly.com
Amy Burkert runs the award-winning pet travel website, GoPetFriendly.com, the one-stop source for locating dog friendly hotels, restaurants, beaches, campgrounds, and more. With detailed pet policies and a Road Trip Planner that has been referred to as “The MapQuest of pet friendly,” GoPetFriendly makes it easy to plan a trip with your entire family. Amy’s blog, Take Paws, is an encyclopedia of pet travel tips, pet... Read More →
avatar for Kim Clune

Kim Clune

Founding member and Director, Be the Change for Animals
Kim Clune, owner of Mixed Media Matters, Inc., helps animal welfare and humanitarian aid groups promote initiatives using print, digital and social media. As a founding member and Director of Be the Change for Animals, Kim’s international activism site was awarded Best Cause Blog by DogTime Media. She also celebrates human/animal connections through writing, photography and film atThisOneWildLife.com. Balancing a quest for global... Read More →


Friday October 26, 2012 9:45am - 10:15am
The Westin Buckhead

9:45am

Pet CPR Demonstration & Disaster Preparedness

If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely?  Attend this demo to learn how you and your entire family of pets and humans can be preparred in the event of an emergency.


Friday October 26, 2012 9:45am - 10:15am
The Westin Buckhead
  • Intended Audience All

9:45am

Break
Friday October 26, 2012 9:45am - 10:30am
The Westin Buckhead

9:45am

View & Demo the 2013 Ford Escape

Demo the new 2013 Ford at BarkWorld Expo and see how the new foot-activated liftgate can be very pet-friendly!  Also, you can hear about Ford's Escape Hunger Drive Campaign.


Friday October 26, 2012 9:45am - 10:30am
The Westin Buckhead

9:45am

BW Genius Squad Open

It sucks going to conferences and learning all the cool things you can do, but once you get home your notes have somehow turned into a foreign language.  No more!  The BarkWorld Genius Squad, hosted by Red Clay Interactive, is here to help and answer your questions while at the conference and help you get set up with all the awesome features you’ll learn about at BarkWorld before you even leave the show!

Takeaways:

  1. Get onsite tech support for your blog, website, Facebook page, or similar right at the conference.
  2. Learn how to “trick out” your blog with the latest bells and whistles.
  3. Book your appointment in advance or just show up and pick their brains.

Highlighted Solutions that will be focused on:

  • Blogs (blogger, tumblr, and a specialty in WordPress; help converting from one blog platform to another)
  • Pinterest, Twitter, Facebook, LinkedIn (ads, timeline, scheduled posts, management tools like Hootsuite, etc.)
  • Search Engine Marketing (SEO, Google & Bing Ads, etc.)
  • Google Analytics
  • “Trick My Blog” how to troubleshoot and add cool applications or tools like: Disqus, Wibiya, Hello Bar, Facebook commenting on your blog, etc.
  • E-marketing integration (Mailchimp, iContact, etc.)

 

BW Genius Squad led by Red Clay Interactive

Red Clay Interactive is an award-winning marketing agency that wins for their clients.  Their unique blend of creativity, technical skill and strategic marketing helps their clients develop powerful interactive messages.  Utilizing the latest technology and time-tested marketing principles, Red Clay Interactive has worked with hundreds of clients around the world and industry spectrum to grow their businesses online.


Friday October 26, 2012 9:45am - 5:00pm
The Westin Buckhead
  • Intended Audience All

10:30am

MeowWorld Discussion: Tips for Cat Writers

Join Paris Permenter (CatTipper.com) and Joanne McGonagle (The Tiniest Tiger) to discuss writing for cat enthusiasts today, from discovering topics and staying current on what's new for cat households to dealing with unpleasant readers online when the claws come out. This roundtable session will be filled with Q&A so please bring your questions for these longtime writers.

Takeaways:

  1. How to use special pet-related holidays as a launching pad for ideas for cat blogging
  2. Ways to get the cooperation of your cat for product photos
  3. Resources for staying up to date on cat product news

Speakers
avatar for Joanne McGonagle

Joanne McGonagle

Author and Zoologist
Joanne McGonagle is the author of The Tiniest Tiger, an educational children's book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins.  Her blog The Tiniest Tiger's Conservation Cub Club is both educational and whimsical in its mission to reach cat lovers and promote the message that small paws united  can make a big difference. Joanne has  an MBA and Master's in Zoology... Read More →
avatar for Paris Permenter

Paris Permenter

Co-publisher, DogTipper & CatTipper
Paris Permenter is the co-publisher of CatTipper.com and DogTipper.com, sites dedicated to saving money and saving pets. A longtime professional writer, Paris and her husband, John Bigley, have authored nearly 30 books and over 2,500 magazine articles. Paris' latest book is Barkonomics: Tips for Frugal Fidos. As America's Pet Economist™, Paris speaks to pet expos on the topic of saving money on pet care while, at the same time, providing... Read More →


Friday October 26, 2012 10:30am - 11:15am
The Westin Buckhead
  • Intended Audience All

10:30am

Showcase Your Influence: How to Make the Most of a Blogger to Brand Relationship

One of the benefits to having a sound social media voice is the ability to monetize your efforts and work with brands. However, how do you actually get to work with key brands? What are brands really looking for in a blogger? Attend this panel session to learn how you can successfully work with brands and build long-lasting relationships. 


Speakers
avatar for Jaime Derringer

Jaime Derringer

Jaime Derringer is founder and editor of modern design blog Design Milk, which has been featured in the Los Angeles Times, Time Out New York, San Francisco Chronicle, Singapore Home & Decor magazine, and Real Simple magazine. Design Milk is one of the Google Engineers’ Staff Picks and a Twitter influencer in Art & Design. Inspired by her two dogs, in 2010 Jaime launched modern design blog Dog Milk to expose dog lovers to pet... Read More →
avatar for Danica Kombol

Danica Kombol

Co-founder, beEVERYWHERE
Danica Kombol is co-founder of Everywhere, a leading social media marketing firm with clients such as Macy’s, LexisNexis, CNN, Coca-Cola, and Cox Communications. As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and... Read More →
avatar for Kat Smith

Kat Smith

Director, Social Media & Commerce, Petco
With a deep digital marketing background,  Kat is currently the Director, Social Media & Commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco community, PetcoScoop blog, Facebook page, Twitter, Instagram, Pinterest and YouTube, as well as social video content and integrations. Prior to joining Petco, she held marketing roles with Microsoft Bing, led... Read More →


Friday October 26, 2012 10:30am - 11:15am
The Westin Buckhead

10:30am

What's Super Healthy and has 6 legs?

With pet obesity on the rise, there is no better time to include your pet in your plans to live a healthy lifestyle! From nutrition to exercise and education, pet healthy living expert and veterinarian Dr. V can help you incorporate your pet in many ways to improve your health and longevity.

Takeaways:

  1. How to exercise in fun ways with your dog and your cat
  2. Cooking tips to make healthy snacks for your pet
  3. Product recommendations to get you and your pet on the right track

 


Speakers
avatar for Dr. Jessica Vogelsang

Dr. Jessica Vogelsang

Jessica Vogelsang, DVM is an author, veterinarian, and owner of the award winning pet-centric website pawcurious.com. A graduate of the University of California, Davis School of Veterinary Medicine, Dr. Vogelsang uses her knowledge as a vet to increase awareness of the importance of a healthy lifestyle for both pets and people. In her off time you can find her chasing strays down the Amazon, coming up with healthy pet recipes, surfing with... Read More →


Friday October 26, 2012 10:30am - 11:15am
The Westin Buckhead

11:15am

Lunch
Friday October 26, 2012 11:15am - 12:45pm
The Westin Buckhead
  • Intended Audience All

11:30am

View & Demo the 2013 Ford Escape

Demo the new 2013 Ford at BarkWorld Expo and see how the new foot-activated liftgate can be very pet-friendly!  Also, you can hear about Ford's Escape Hunger Drive Campaign.


Friday October 26, 2012 11:30am - 12:00pm
The Westin Buckhead

11:45am

Name that price! How much is your tweet worth?

Welcome to the social media sponsorship game show! You'll be tested on your knowledge and challenged with new information... Walk away with detailed data from the 2012 State of SMS report and learn what top marketers look for (and how much they want to pay) when selecting a social influencer.

Take-Aways:

  1. Detailed data from the 2012 State of Social Media Sponsorship survey.
  2. Leading trends in paid blogging, tweeting and posting. 
  3. What marketers look for from social media publishers/influencers.

Speakers
avatar for Ted Murphy

Ted Murphy

Founder & CEO, IZEA
Ted Murphy is a dynamic serial entrepreneur who has founded six companies since 1994. In 2005 Ted introduced PayPerPost to the social media marketplace, which later became IZEA, today’s global leader in social media sponsorship. This once disruptive medium is now a staple in marketing strategies for local businesses and top brands around the world. Ted grew IZEA to a network of 700,000 influencers and 50,000 brands that span... Read More →


Friday October 26, 2012 11:45am - 12:30pm
The Westin Buckhead
  • Intended Audience All

12:45pm

Blogging Up The Right Tree: Exploring and Defining Your Inner Bark

Every blogger must find their inner bark, or risk it being dictated by the pack. Pia will provide her expertise as a human and companion animal bond expert, a blogger for Martha Stewart and a spokesperson for AdoptaPet.com to demonstrate how to define your identity as a blogger and the importance that has in evaluating opportunities that arise from your blog.

Takeaways:

  • Be able to understand the different types of blogger
  • Tools to define your true inner blogger
  • How to evaluate opportunities and ensure they align with your identity as a blogger


Sponsored by Bayer HealthCare


Speakers

Friday October 26, 2012 12:45pm - 1:30pm
The Westin Buckhead
  • Intended Audience All

1:45pm

Workshop: Digital Scrapbooking for Pet Lovers

Digital Scrapbooking for Pet Lovers is a great way to take your favorite photos of your pets and turn them into a photo book you will cherish forever. This is the digital version of a traditional scrapbook that anyone can do and only uses your computer, not lots of paper, special scissors, or little do dads that take up space. You will learn the basics of creating layouts and adding photos and text. We will cover various printing options as well as some mobile apps and software to help you. No Photoshop or photo editing experience needed!

Takeaways:

  1. How to create your own digital scrapbook and ways to have it printed into a professional book
  2. Other options for printing your scrapbook pages into wallpapers for your computer, gifts and décor items
  3. Turning your book into an E-Book

Speakers
avatar for Mary Beth Reeves

Mary Beth Reeves

Scrapbook Mamma
MaryBeth Reeves gets your memories out of the box and into a showcase book you will cherish forever. Reeves founded Scrapbook Mamma in 2007 when she became a new mother to quadruplet daughters. The business was born out of a personal passion for story telling by organizing and interpreting photographs. As an advocate for entrepreneur moms, Reeves also facilitates workshops for Ladies Who Launch. Startup Nation recognized Reeves as one of the... Read More →


Friday October 26, 2012 1:45pm - 2:45pm
The Westin Buckhead
  • Intended Audience All

1:45pm

Workshop: From Multimedia Apps to Specialized Tools, Elevate Your LinkedIn Profile

You've established a presence and following on LinkedIn. Now is the time to extend both. As a social networker, you’ll learn how to showcase your influence to potential advertisers, followers, and investors. As a business or personal brand, you’ll learn how to reach potential clients and business partners. Discover how to highlight your value proposition through LinkedIn’s applications, polls, and profile features.   

This session will allow all to add powerful depth to their LinkedIn profiles with multi-media apps and specialized tools.

Takeaways:

  1. "Trick Your Profile" by adding applications, customizing your URL, and more
  2. Discover how to get found by potential customers, investors, and business partners.
  3. Learn how to utilize LinkedIn features that save time, create brand growth, and increase engagement.

Speakers
avatar for Andrea Amir

Andrea Amir

Founder, KLT Labs
Andrea Amir is the Founder of KLT Labs, KLT Labs was born out of an idea to help small business owners navigate their way into successful integration of social media, Web 2.0 Marketing Strategies as well as Traditional Effective Marketing Components.  She brings over 13 years of experience in owning her  own business, developing blogs, integrating social media into marketing practices, and a true drive to help make... Read More →


Friday October 26, 2012 1:45pm - 2:45pm
The Westin Buckhead

1:45pm

Workshop: Google+ for Pet Influencers & Brands

Is Google+ the new facebook?  Is it necessary?  What is it??  As the social space continues to increase there are a lot of channels competing for your attention and there is only so much time in the day!  In this interactive workshop we’ll take a closer look at Google+ and help you determine whether this is an important addition to your marketing strategy.  Discover who is using Google+, the unique features it has to offer and the effects it can have on your overall online presence.

Takeaways:

  1. Who is using Google+ and where it fits into your overall marketing plan
  2. How to take advantage of circles, hangouts, +1, ripples, and other unique features
  3. The impact of Google+ across other online channels

Speakers
avatar for Lindsey Marshall

Lindsey Marshall

Production Director, Red Clay Interactive
With a background in consumer retail marketing, Lindsey joined Red Clay in 2007 working with clients to plan and implement online marketing strategies.  Now as production director, Lindsey oversees the day to day activities of the agency, ensuring that each day is spent on maximizing results for clients.  In addition to this role, she is tasked to stay current on the latest trends and educational opportunities in the digital marketing... Read More →


Friday October 26, 2012 1:45pm - 2:45pm
The Westin Buckhead

3:00pm

Keynote - From “Lost Dog” Fliers On Phone Poles To Live Webcams: How Social Technologies Allow Connection

During its 146-year history, the ASPCA’s tactics for saving lives have evolved thanks to emerging technologies. Now more than ever, the speed of social media and digital innovation is changing the way the ASPCA and all animal welfare organizations engage, inspire and educate their supporters. Mr. Sayres will offer examples of campaigns, strategies and tools that have worked and inspirational ideas for using social media to save animals in one’s community and on a national scale.

 


Speakers
avatar for Ed Sayres

Ed Sayres

President & CEO, American Society for the Prevention of Cruelty to Animals (ASPCA)
Ed Sayres, President and CEO of the ASPCA, has been a national leader in the animal welfare community for close to four decades.  He is a pioneer of the “no-kill” model of animal sheltering, which exhorts community groups to collaborate to stop the killing of healthy or treatable dogs and cats in animal shelters. When Mr. Sayres started at the ASPCA in 2003, only 33 percent of the animals in New York City’s shelters made it... Read More →


Friday October 26, 2012 3:00pm - 3:45pm
The Westin Buckhead
  • Intended Audience All

3:45pm

Break
Friday October 26, 2012 3:45pm - 4:00pm
The Westin Buckhead

3:45pm

Mixologist Demonstration

Join Mutt Mixologist, Elizabeth Dodwell of The BARKtender's Guide as she offers us a delectable experience for the canine connoisseur, and showcases how we can make crafted "dogtails" from her book of recipes.

 


Friday October 26, 2012 3:45pm - 4:15pm
The Westin Buckhead

3:45pm

Pet CPR Demonstration & Disaster Preparedness

If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely?  Attend this demo to learn how you and your entire family of pets and humans can be prepared in the event of an emergency.


Friday October 26, 2012 3:45pm - 4:15pm
The Westin Buckhead
  • Intended Audience All

4:00pm

The Social Good: Key Marketing Strategies for Shelters & Tips on How Bloggers Can Help

Gain support for a great local cause or take that cause far beyond your city limits, thanks to social media! Kim Clune, co-founder of Be the Change for Animals' advocacy site as well as a local dog rescue, shares ways to develop local and global social media campaigns for good.

Takeaways:

  1. Ignite your creativity and excite your audience!
  2. Spark connections with folks who can help, at home and even abroad.
  3. Stock your toolbox with free resources to manage your campaign and increase its reach.

Session sponsored by: Iams


Speakers
avatar for Kim Clune

Kim Clune

Founding member and Director, Be the Change for Animals
Kim Clune, owner of Mixed Media Matters, Inc., helps animal welfare and humanitarian aid groups promote initiatives using print, digital and social media. As a founding member and Director of Be the Change for Animals, Kim’s international activism site was awarded Best Cause Blog by DogTime Media. She also celebrates human/animal connections through writing, photography and film atThisOneWildLife.com. Balancing a quest for global... Read More →


Friday October 26, 2012 4:00pm - 4:45pm
The Westin Buckhead
  • Intended Audience All

4:00pm

Petco Social Team

Ever wonder what it’s like to work on the social media team for a major brand? Here’s your chance to find out! The Petco team will give an inside look at how they bring the Petco brand to life every day in the social space, including how they launched their Facebook audience from 150,000 to over 1 million fans in less than a year. The four-member team will also share their diverse backgrounds that brought them to Petco, which includes a community manager with over 5 years experience managing online gaming communities, a campaign manager whose viral videos have driven over 1 million YouTube views, and a digital producer and a content strategist who combined have lent their talents to some of the world’s largest brands including Microsoft, Disney, ConocoPhillips, Symantec and Toyota. 

 


Speakers
avatar for Kat Smith

Kat Smith

Director, Social Media & Commerce, Petco
With a deep digital marketing background,  Kat is currently the Director, Social Media & Commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco community, PetcoScoop blog, Facebook page, Twitter, Instagram, Pinterest and YouTube, as well as social video content and integrations. Prior to joining Petco, she held marketing roles with Microsoft Bing, led... Read More →


Friday October 26, 2012 4:00pm - 4:45pm
The Westin Buckhead
  • Intended Audience All

4:00pm

So You're a Social Influencer, Now What?

It seems that everyone is a social influencer, from Tweeting and Blogging to Pinning and Facebooking. You've built a reputation and probably already worked with a couple brands - now what?

During this session learn how to elevate your influence with increased monetization opportunities, building your fan base further and expanding your social media outreach.

Takeaways:

  • A better understanding of what it means to be an 'influencer' in today's social media crowd. 
  • How to stand out from the pack and increase your value to readers and brands. 
  • The few that produce the many: Tips to help focus on the two-three social media outlets that will take your brand to the next level. 
  • Ways to use traditional marketing and pr to grow influence and gain trust. 

 


Speakers
avatar for Crystal Duncan

Crystal Duncan

Director of Client Strategy and Operations, IZEA
Crystal Duncan is the Director of Client Strategy and Operations at IZEA, located in Orlando. She joined the team soon after finishing college and has held been instrumental to the advertiser and brand networks, strategic execution of client campaigns and blogger relations. In her current role, Crystal leads the sales, account management, campaign fulfillment and influencer ecosystem team at IZEA. She is a graduate of Youngstown State University... Read More →


Friday October 26, 2012 4:00pm - 4:45pm
The Westin Buckhead

5:00pm

From Blogger to Entrepreneur: A Q&A With Key Business Leaders

What happens when you have an idea but don't know how to build upon it? Hear triumphant stories from key business leaders, and learn about their successes, and pitfalls, as they made their way to the top. Learn how you, too, can take your blog, idea, book, or similar, from nothing to something quite spectacular!  


Speakers
avatar for Amy Burkert

Amy Burkert

Ring Leader, GoPetFriendly.com
Amy Burkert runs the award-winning pet travel website, GoPetFriendly.com, the one-stop source for locating dog friendly hotels, restaurants, beaches, campgrounds, and more. With detailed pet policies and a Road Trip Planner that has been referred to as “The MapQuest of pet friendly,” GoPetFriendly makes it easy to plan a trip with your entire family. Amy’s blog, Take Paws, is an encyclopedia of pet travel tips, pet... Read More →
avatar for Wayne Chan

Wayne Chan

Co-founder & CEO, DogBff.com
Wayne Chan is Co-founder & CEO at DogBff, a mobile application geared to capture and share moments with your best friend! Prior to starting DogBff, Wayne co-founded Kabam, and lead its pivot to becoming one of the largest social gaming companies today. Before that, Wayne worked at AOL where he was responsible for leading widget development across AOL & Time Warner social properties. Wayne holds a... Read More →
avatar for Jaime Grimes

Jaime Grimes

Social Media Manager, Apartment Guide
An award-winning former journalist, Jaime Grimes is a fourth-generation native Georgian. After earning a bachelor’s degree in English and journalism, Jaime wrote for daily newspapers in south Georgia for three years, where she created a popular food column highlighting home cooks and interviewed Paula Deen, Luke Bryan, Tom Green and Clark Howard. In 2006, she won second place in Business Writing at the Georgia Associated Press Awards for an... Read More →
avatar for Aaron Hirschhorn

Aaron Hirschhorn

Founder, DogVacay.com
Aaron Hirschhorn, Founder and Top Dog at DogVacay.com, is committed to “raising the woof” on pet care. With a background in venture capital and a not-so-secret obsession with his two doodles Rocky and Rambo, Aaron and his wife started the company after pet sitting in their Los Angeles home. DogVacay.com now has thousands of trusted pet-sitters who welcome guest dogs into their homes while their owners are away, an affordable and... Read More →
avatar for Matt Meeker

Matt Meeker

Co-founder, Meetup.com
Matt is an entrepreneur who has worked in six startup companies (four of which he started) over the past 15 years, including Meetup.com and Opensky.com. Matt currently is Entrepreneur-in-Residence at Polaris Ventures, and he oversees Dogpatch Labs NYC for Polaris.  And he has recently co-founded his first pet-related company, BarkBox.com, a subscription commerce service for dogs that contributes 10% of all... Read More →
avatar for Ted Murphy

Ted Murphy

Founder & CEO, IZEA
Ted Murphy is a dynamic serial entrepreneur who has founded six companies since 1994. In 2005 Ted introduced PayPerPost to the social media marketplace, which later became IZEA, today’s global leader in social media sponsorship. This once disruptive medium is now a staple in marketing strategies for local businesses and top brands around the world. Ted grew IZEA to a network of 700,000 influencers and 50,000 brands that span... Read More →
avatar for Beth Stultz-Hairston

Beth Stultz-Hairston

Marketing Manager, Pet Sitters International
Beth Stultz-Hairston is Marketing Manager for  Pet Sitters International (PSI), the world’s largest educational association for professional in-home pet-care providers. She is also the national spokesperson for PSI’s Take Your Dog To Work Day®, an international annual event that celebrates the great companions dogs make and promotes pet adoption. She is also regular contributor to Pet Sitter’s... Read More →


Friday October 26, 2012 5:00pm - 6:15pm
TBD
  • Intended Audience All

7:00pm

Join our In-Person Blog Hop Pawty

We're having a Block Party!  Blog-hop, in person, to our sponsor parties and network with speakers and other attendees!  DJ, food, drinks, swag & more!  Hang out with us in a relaxed environment and get to know the bloggers you follow and our sponsors.

Hosted Parties:

  • Petco
  • Iams
  • Eukanuba
  • PetCareRX.com
  • Nutrish

Friday October 26, 2012 7:00pm - 10:00pm
TBD
  • Intended Audience All
 
Saturday, October 27
 

7:00am

Morning Stretch & Dog Yoga (Doga)

Start your day off right with light morning stretches and dog yoga with your dog! Prepare your dog for its daily runs in the Doggy Daycare and get a head start on networking.  

You don't have to have your dog to participate in the fun.

Smoothies, fruit, snacks & giveaways for the first 50 participants!

 


Speakers
avatar for Anna Bettina

Anna Bettina

Certified Canine Trainer, Nutritionist & Holistic Practitioner, Happy Healthy Pup
Anna Bettina, owner of Happy Healthy Pup, is a certified canine trainer, nutritionist & holistic practitioner. She believes that health and well-being play a big role in appropriate behavior and combines her background in Animal Sciences with many holistic and alternative therapies. These therapies, such as essential oils, Doga, stretching & herbs along with training and nutrition are the key to ensuring your dog is truly a Happy... Read More →


Saturday October 27, 2012 7:00am - 8:15am
The Westin Buckhead
  • Intended Audience All

8:00am

Breakfast Meeting: Dog & Cat Health in Modern Times: When Vitamins and Supplements Make a Difference

Limited seating, must RSVP.

 Just like their people, pets don’t always get all the nutrition they need from diet alone. Some evidence suggests that many modern-day conditions and diseases are caused by nutrient deficiencies and exposure to environmental toxins. Often, by adding vitamins, minerals, antioxidants, probiotics, and other nutrients to a pet’s regimen, deficiencies can be remediated. Supplements can play an important role in keeping our pets healthy.

This presentation is assembled from published research reports; interviews with veterinarians, animal nutritionists, and environmental experts in concert with a review of many pet vitamins and supplements currently on the market.  

Takeaways:

  1. An understanding of how vitamins and minerals are essential to a healthy body
  2. Why and when to consider adding supplements to a pet’s diet
  3. How to choose a supplement that’s right for your pet

 

 


Speakers
avatar for Al Brown

Al Brown

Executive Publisher, Tails Pet Media Group, Inc
Al Brown has an extensive and distinguished career in marketing communications, advertising and journalism.  He began his career with the Chicago Tribune first as a business reporter and then in advertising; he has both ad agency and corporate experience, including service as Director of Advertising and later, Director of Marketing for Motorola.  In 2005 he began consulting with Tails, Inc. and helped develop the expansion business... Read More →


Saturday October 27, 2012 8:00am - 8:45am
The Westin Buckhead

8:00am

Registration Open
Saturday October 27, 2012 8:00am - 3:15pm
The Westin Buckhead

8:30am

BW Genius Squad Open

It sucks going to conferences and learning all the cool things you can do, but once you get home your notes have somehow turned into a foreign language.  No more! The BW Genius Squad is here to help and answer your questions while at the conference and help you get set up with all the awesome features you'll learn about at BarkWorld before you even leave the show!  

Takeaways:

  1. Get onsite tech support for your blog, website, Facebook page, or similar right at the conference
  2. Learn how to "trick" your blog with all of the fancy bells and whistles
  3. Book your appointment in advance or just show up and pick their brains

Highlighted Solutions the Squad Will Be Focusing On:

  • Blogs (WordPress, tumblr, blogger and help converting one blog platform to another)
  • Pinterest, Google+, Facebook (ads, timeline, scheduled posts, etc.), 
  • Twitter Management Tools (and apps like Hootsuite)
  • SEO & Google Analytics (adding and dissecting)
  • Google & Bing Ads
  • “Trick My Blog” how to troubleshoot & add cool applications like: Disqus, Wibiya, Hello Bar, Facebook commenting on your blog, etc.
  • E-marketing Integration (mailchimp, etc.)

Saturday October 27, 2012 8:30am - 4:00pm
The Westin Buckhead
  • Intended Audience All

8:30am

Exhibits Open
Saturday October 27, 2012 8:30am - 5:30pm
The Westin Buckhead
  • Intended Audience All

9:00am

Day 1 Recap & Keynote Introduction

Join BarkWorld founder, Denise Quashie, along with Ginger Morgan, 2 Million Dogs | Zoologist & Author Joanne McGonagle of the Tiniest Tiger | Kat Smith, Petco as they kick-off day 2 of the conference!


Speakers
avatar for Joanne McGonagle

Joanne McGonagle

Author and Zoologist
Joanne McGonagle is the author of The Tiniest Tiger, an educational children's book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins.  Her blog The Tiniest Tiger's Conservation Cub Club is both educational and whimsical in its mission to reach cat lovers and promote the message that small paws united  can make a big difference. Joanne has  an MBA and Master's in Zoology... Read More →


Saturday October 27, 2012 9:00am - 9:15am
The Westin Buckhead
  • Intended Audience All

9:15am

Keynote - The Making Madonna of The Mills - A Labor of Love

Andy Nibley quit his job as a CEO, took a year off, and directed Madonna of The Mills. His wife, Kelly Colbert, was the producer. The movie chronicles the heart-warming saga of a woman who dedicates her life to saving dogs from the horrific, Amish-run puppy mills in Lancaster, Pennsylvania. 

Takeaways:

  1. 100 percent of puppies that come from puppy mills have some sort of health problem.
  2. 99 percent of puppies in pet stores come from puppy mills.
  3. The U.S. government regulates puppy mills.

Speakers
avatar for Andy Nibley

Andy Nibley

Writer & Director, Madonna of The Mills
Andy Nibley is an author/director/actor/comic/journalist/entrepreneur/businessman. He started his career as a journalist covering four U.S. Presidents, but subsequently became a serial CEO, running companies in the news, internet, film, music and advertising industries for media giants Reuters, Bertelsmann, Vivendi and WPP. Andy currently serves as CEO of Yieldex, a digital advertising technology company. Andy recently wrote and... Read More →


Saturday October 27, 2012 9:15am - 10:00am
The Westin Buckhead
  • Intended Audience All

10:00am

Break
Saturday October 27, 2012 10:00am - 10:30am
The Westin Buckhead

10:00am

Cooking Demonstration

Join Pet Food Network All Stars Kim Clune and Amy Burkert as they whip up tasty and nutritious treats for cats and dogs inspired by The Honest Kitchen! The Honest Kitchen pet foods are gently dehydrated human-grade whole foods that are anti-biotic and hormone free, with responsibly farm raised or wild caught meat sources. Bring your pet to sample a bite and you could walk away with a copy of Made Out of Love, The Honest Kitchen’s pet (and people) recipe book. There will be plenty of free sample packs and recipe cards too!

http://youtu.be/-Z1ejndph2w

Kim blogs at ThisOneWildLife.com and DogHouseAdoptions.org. Amy is ring leader at GoPetFriendly.com, the pet travel site. The two co-founded BetheChangeforAnimals.com and the both feed their dogs food fresh from The Honest Kitchen!


Speakers
avatar for Amy Burkert

Amy Burkert

Ring Leader, GoPetFriendly.com
Amy Burkert runs the award-winning pet travel website, GoPetFriendly.com, the one-stop source for locating dog friendly hotels, restaurants, beaches, campgrounds, and more. With detailed pet policies and a Road Trip Planner that has been referred to as “The MapQuest of pet friendly,” GoPetFriendly makes it easy to plan a trip with your entire family. Amy’s blog, Take Paws, is an encyclopedia of pet travel tips, pet... Read More →
avatar for Kim Clune

Kim Clune

Founding member and Director, Be the Change for Animals
Kim Clune, owner of Mixed Media Matters, Inc., helps animal welfare and humanitarian aid groups promote initiatives using print, digital and social media. As a founding member and Director of Be the Change for Animals, Kim’s international activism site was awarded Best Cause Blog by DogTime Media. She also celebrates human/animal connections through writing, photography and film atThisOneWildLife.com. Balancing a quest for global... Read More →


Saturday October 27, 2012 10:00am - 10:30am
The Westin Buckhead

10:30am

Workshop: Yahoo! Contributor Academy

When Yahoo! Contributor Network noticed that its users devoured information on better Web content creation, ethical social media promotion and more, an idea was born: Why not provide a free online academy to walk new Web writers through everything about publishing online, from grammar to Twitter manners to personal branding? 

Takeaways:

  1. Learn the importance developing your writing skills, continuously
  2. How can Web publishers, including bloggers, can create and maintain a robust personal brand
  3. Learn the three skills that are most important to maximize your success as an online writer

Speakers
avatar for Jelena Woehr

Jelena Woehr

Community Coordinator, Yahoo! CN
Jelena Woehr is Community Coordinator for Yahoo! Contributor Network, a one-of-a-kind platform producing content for some of the world’s most visited sites, including Yahoo! Finance, Yahoo! Sports, Yahoo! News, Yahoo! Shine, and Associated Content from Yahoo!. As Community Coordinator, Jelena is tasked with helping all Yahoo! contributors meet and exceed their goals for growth, earnings, learning, personal branding, and more. From... Read More →


Saturday October 27, 2012 10:30am - 11:15am
The Westin Buckhead

10:30am

Generate Awareness & Profit: How to Take Your Social Network Offline

Many times bloggers, groups, companies, and nonprofits overlook their own community as a way to grow their influence, get sponsors, and gain advertisers. By taking a grass roots approach and getting involved in your community you can make strategic partnerships to take your social network offline to the next level.

Takeaways:

  1. How to use grassroots efforts to effectively market your blog, group, product or nonprofit in your own backyard, and profit. 
  2. How to use your blog, social media tools and emerging media platforms to become more influential and make a difference in your community. 
  3. Creative ideas to promote your blog, group, product or organization locally. 

Speakers
avatar for Rebecca Braglio

Rebecca Braglio

Community Engagement Manager, Pet360
Dogs, Dogs, and Philadelphia! Rebecca is an attorney living in Philadelphia and runs the website ThePhillyDog.com, the only online resource guide for dog owners in Philadelphia. ThePhillyDog.com is the source for dog events, fundraisers, dog friendly businesses, product reviews, giveaways and more!
avatar for Emily Burns

Emily Burns

Founder and Organizer, Buffalo Dachshund Club
Emily is the founder and organizer of the Buffalo Dachshund Club, a Meetup.com group located in Buffalo, NY, created for local Western New York dachshund breed owners. The group supports and advocates for the rescue and adoption of dogs in need, and meets monthly to socialize and educate members about health, nutrition and training for their popular “hot dog” breed. The group also alerts members of rescue initiatives and works... Read More →
avatar for Rachel Phelps

Rachel Phelps

Blogger, PrestonSpeaks.com
Rachel Phelps is the Owner/Creator of the blog PrestonSpeaks.com. This is a pet blog from a West Highland Terrier’s (Preston Peabody’s) point of view. Rachel has an extensive background in website design and content management. She oversees the social media endeavors and website content and design for several non-profits including her local humane society. She is also the Creative Director and Social Media Manager of a newly... Read More →


Saturday October 27, 2012 10:30am - 11:15am
The Westin Buckhead

10:30am

Workshop: Create Your Own Pet-Related Tech Start-up!

You've got an idea for something that can help the pet community grow. How do you decide whether you can build on existing technology, or something that needs a custom solution? We'll be exploring this by examining the history of DogBff, challenges, successes, and things that we would do differently!

Takeaways:

  1. Establishing a team and finding a great idea
  2. Development of a product and execution of your idea
  3. Using social tools to promote your brand

 


Speakers
avatar for Wayne Chan

Wayne Chan

Co-founder & CEO, DogBff.com
Wayne Chan is Co-founder & CEO at DogBff, a mobile application geared to capture and share moments with your best friend! Prior to starting DogBff, Wayne co-founded Kabam, and lead its pivot to becoming one of the largest social gaming companies today. Before that, Wayne worked at AOL where he was responsible for leading widget development across AOL & Time Warner social properties. Wayne holds a... Read More →


Saturday October 27, 2012 10:30am - 11:15am
The Westin Buckhead
  • Intended Audience All

11:15am

Lunch
Saturday October 27, 2012 11:15am - 12:30pm
The Westin Buckhead
  • Intended Audience All

11:45am

Navigating the Pet Lifestyle Product Landscape: How to Attract Readers and Advertisers with the Hottest Trend in Pet Blogging

In this session, we'll introduce you to the wonderful world of pet lifestyle products. From cat scratchers that look more like modern art to doggie dens that double as end tables, there's a whole world of modern pet products waiting to delight your readers. You will discover ways to integrate pet lifestyle products into your everyday blogging and learn methods for attracting readers and advertisers in this niche. We'll explore the modern pet product landscape and share our secrets for discovering the next big thing in pet interior design.

Takeaways:
- How to find your niche in the pet product/lifestyle landscape.
- How to structure your blog to appeal to advertisers in the pet product/lifestyle industry.
- Where to find inspiration for including pet lifestyle products into your blog.


Speakers
avatar for Kate Benjamin

Kate Benjamin

Founder and Editor
Kate Benjamin is the founder and editor of the popular cat style blog Moderncat.net. She spots the latest trends in design for cats and cat lovers, with an eye for products, architecture, and art that is more modern than crazy cat lady. Kate has a degree in interior design from Cornell University and studied interaction design at Arizona State University. CBS Sunday Morning featured Kate and her nine cats in their Phoenix home on the... Read More →
avatar for Jaime Derringer

Jaime Derringer

Jaime Derringer is founder and editor of modern design blog Design Milk, which has been featured in the Los Angeles Times, Time Out New York, San Francisco Chronicle, Singapore Home & Decor magazine, and Real Simple magazine. Design Milk is one of the Google Engineers’ Staff Picks and a Twitter influencer in Art & Design. Inspired by her two dogs, in 2010 Jaime launched modern design blog Dog Milk to expose dog lovers to pet... Read More →


Saturday October 27, 2012 11:45am - 12:30pm
The Westin Buckhead
  • Intended Audience All

12:45pm

Helping Pets in Need While Activating Community

Cause marketing is something to celebrate! With only positive upsides for the brands, community members and advocates involved, see why you should be asking to be a bigger part of brands’ cause marketing efforts. Join Petco VP of Marketing, Greg Seremetis and Director of Social Media and Commerce, Kat Smith as they discuss how you can get involved.

Takeways:

  1. Learn about the new Petco Community 
  2. Understand more about The Think Adoption First program
  3. Take a sneak peek into Petco's holiday campaign and how they work with bloggers, rescues groups and other brands to give back. 

Hot Tip: Just your attendance alone will result in a donation, and there will be fun prizes handed out!  

 


Speakers
avatar for Greg Seremetis

Greg Seremetis

VP Marketing, Petco
With an extensive 30 year background in  marketing  communications,  Greg is currently the Vice President of Marketing at Petco, where he oversees all Strategic Marketing & Brand Experience initiatives at the $3 billion+ national pet retailer.  His responsibilities encompass multiple digital media, advertising, field marketing, strategic partnerships, consumer engagement touch points, all integrated across a host of... Read More →
avatar for Kat Smith

Kat Smith

Director, Social Media & Commerce, Petco
With a deep digital marketing background,  Kat is currently the Director, Social Media & Commerce at Petco, where she oversees the social channels at the national pet retailer. Her responsibilities include growing the Petco community, PetcoScoop blog, Facebook page, Twitter, Instagram, Pinterest and YouTube, as well as social video content and integrations. Prior to joining Petco, she held marketing roles with Microsoft Bing, led... Read More →


Saturday October 27, 2012 12:45pm - 1:30pm
The Westin Buckhead
  • Intended Audience All

1:45pm

Blogging While Broke: Cost Savers for Online Pet Influencers

The economy has taken its toll on everyone, both private and public. Learn how you can build your blog with free interactive tools and advertising. Stacy Mantle, the founder of PetsWeekly.com and author of Shepherd's Moon, shows you ways to access advertising, build content, create graphics, and integrate time-saving tricks -- even if you don't have a budget.

Takeaways:

  1. Identify free resources and tools to save time and money.
  2. Utilize the media to keep advertising costs low and become a local star.
  3. Learn how to repurpose content and images to keep development costs low.

 

 


Speakers
avatar for Stacy Mantle

Stacy Mantle

Pack Leader, Cat Herder, Author, Pets Weekly
Stacy Mantle is the founder of PetsWeekly.com. As a pet product advisor and animal lifestyle consultant, Stacy is a leading pet industry authority. She has built a solid reputation providing informative articles to animal lovers worldwide. She has since taken this knowledge into the business world where she acts as a consultant to corporations who are seeking out ways to develop the best new products, and works closely with corporations to help... Read More →


Saturday October 27, 2012 1:45pm - 2:30pm
The Westin Buckhead
  • Intended Audience All

1:45pm

Agility, Your Dog & Social Media

Takeaways: 

  1. Learn the benefits of agility for you and your dog. 
  2. Learn how bloggers you can use social media to find out about shows & competition in your town.
  3. Gain insight on the steps to get started & how you can get more information.

 

Session sponsored by: Eukanuba


Speakers
avatar for Andy Hartman

Andy Hartman

Vice President, USDAA (United States Dog Agility Association)
Andy Hartman has a career-long background in communications and marketing and has served as the Director of Agility for the American Kennel Club.  He is currently the Vice President of USDAA.  Andy and his wife Cindy are avid dog lovers.  They currently have five dogs, three Border Collies; Zest, Fly & Roux, one Belgian Tervuren; Scorch, and one Jack Russell Terrier; Hula.  They enjoy agility, flyball, tracking, herding... Read More →


Saturday October 27, 2012 1:45pm - 2:30pm
TBD
  • Intended Audience All

1:45pm

Podcasting & Vlogging, Part 1: How to Plan, Promote & Host Your Own Online Show

Successful bloggers don’t just blog anymore – they’re everywhere. In this era of self-publishing, anyone — including you — can produce a podcast (and make money doing it!). Tap into a medium that will excite, educate, and serve your existing blog audience and learn the basics of producing, monetizing, hosting and promoting your very own podcast.

 

Todd Schnick has built a content marketing program that has resulted in growing his audience - and his business - all with hosting his own show. With no experience in journalism Todd has tapped into the internet and other tools to get connected to his audience and has built a platform that others should take note of.

 

Takeaways:

  1. Learn about the simple tools you need to create your online show.
  2. The skills you need (hint: If I can do it...)
  3. Learn how you can take your blog and brand to the next level, get more traffic, gain more authority and more customers/advertisers 

 


Speakers
avatar for Todd Schnick

Todd Schnick

Founder, Intrepid Marketing
Todd Schnick is a marketing strategist, writer, speaker, business talk radio host, and distance runner. He has advised hundreds of organizations ranging from tech startups, to entrepreneurs, to multi-hundred million dollar industrial distributors and manufacturers. With an early career as a national political strategist, Todd has since launched six companies. Out of his Atlanta studio, via the internet, and on trade show floors, he co-hosts... Read More →


Saturday October 27, 2012 1:45pm - 2:30pm
The Westin Buckhead

2:50pm

Keynote - The Hashtag Evolution: Marketing Best Practices withTwitter

There’s no doubt the pet community has gravitated to Twitter, but how should they be really using the space?  Twitter pawties can be tons of fun, but there’s a business aspect we should all be focusing on.  Hear the back story of Twitter and learn how, even in a crowded market, bloggers and businesses can capitalize on social media and how Twitter can be a force to so much more than just “following”.  Gain an understanding of how Twitter can help grow the community, your readership, your business and shine a light on cause related activities.


Speakers
avatar for Brent Herd

Brent Herd

SE Dir Twitter, Inc., Twitter, Inc.
Brent is The Director of Southeastern U.S Sales for Twitter and is responsible for all Southeastern revenue and business partnerships on the Twitter platform. Most recently, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities as well as business development partnerships for the company. Previously, Brent established himself as a leader in the South as he helped... Read More →


Saturday October 27, 2012 2:50pm - 3:35pm
The Westin Buckhead
  • Intended Audience All

3:35pm

Break
Saturday October 27, 2012 3:35pm - 4:00pm
The Westin Buckhead

3:35pm

Mixologist Demonstration

Join Mutt Mixologist, Elizabeth Dodwell of The BARKtender's Guide as she offers us a delectable experience for the canine connoisseur, and showcases how we can make crafted "dogtails" from her book of recipes.


Saturday October 27, 2012 3:35pm - 4:00pm
The Westin Buckhead

3:35pm

Pet CPR Demonstration & Disaster Preparedness

If your dog started choking on a toy would you know what to do? If a hurricane hit your town are you prepared to ensure you and your pet can get out safely?  Attend this demo to learn how you and your entire family of pets and humans can be preparred in the event of an emergency.


Saturday October 27, 2012 3:35pm - 4:00pm
The Westin Buckhead
  • Intended Audience All

4:00pm

Finding & Keeping Sponsors

Sponsorships can propel your blog from a hobby into a business, but it takes a little know-how. Amy Burkert and Joanne McGonagle are here to share the inside scoop on attracting the right sponsor for your blog, how to be valuable to them without selling your soul, and how to establish a fair price for access to your audience. From connecting with the right person, to writing a pitch, to turning a single campaign into a long-term relationship - this session will give you the steps to follow on the path to your next sponsor. 

Takeaways:

  1. A new mindset that increases your confidence and levels the playing field when dealing with sponsors.
  2. Advice on what to include in a pitch and how to make it easy for sponsors to find you.
  3. Insights on maintaining your integrity while balancing sponsor requests, and what it takes to turn the initial contact into a long-term relationship.

 


Speakers
avatar for Amy Burkert

Amy Burkert

Ring Leader, GoPetFriendly.com
Amy Burkert runs the award-winning pet travel website, GoPetFriendly.com, the one-stop source for locating dog friendly hotels, restaurants, beaches, campgrounds, and more. With detailed pet policies and a Road Trip Planner that has been referred to as “The MapQuest of pet friendly,” GoPetFriendly makes it easy to plan a trip with your entire family. Amy’s blog, Take Paws, is an encyclopedia of pet travel tips, pet... Read More →
avatar for Joanne McGonagle

Joanne McGonagle

Author and Zoologist
Joanne McGonagle is the author of The Tiniest Tiger, an educational children's book that compares and contrasts the similarities and differences of the domestic cat with their big cat cousins.  Her blog The Tiniest Tiger's Conservation Cub Club is both educational and whimsical in its mission to reach cat lovers and promote the message that small paws united  can make a big difference. Joanne has  an MBA and Master's in Zoology... Read More →


Saturday October 27, 2012 4:00pm - 5:00pm
The Westin Buckhead

4:00pm

Podcasting & Vlogging, Part 2: Simple Video Editing Tools

If you've ever shot video of your pet, then you know there is one more step that you should take before posting it online... the edit.  

With all of the software options, and technical aspects, it may be intimidating.  Don't fret... In this session, Amani Channel will show you simple techniques to edit your video and post it quickly to the web.  You'll learn how to avoid common video production mistakes to make videos that stand out from the rest.


Speakers
avatar for Amani Channel

Amani Channel

Co-founder, WebVideoChefs.com
Amani Channel is a video specialist in traditional and digital media. During his career he's worked as a news reporter, content/community manager, media consultant, and he's an award-winning video producer. He currently serves as a Sr. Digital Producer at KEF Media, a company that specializes in broadcast PR. | | Channel has worked with brands and organizations that include Visa, IHG, Coca-Cola, Hershey's, Chick-fil-A, Popeyes, Masterbuilt... Read More →


Saturday October 27, 2012 4:00pm - 5:00pm
The Westin Buckhead

4:00pm

Workshop: "Social" Email Marketing Strategies

No matter what you've heard, e-marketing is not dead. In fact, it's alive and kicking. E-mail marketing remains the most effective and profitable way to turn prospects into customers and blog readers into cheerleaders.

Discover how communicating with subscribers via e-mail regularly can help your readers stay engaged, generate increased readership and referrals, and potential advertisers. 

Takeaways:

  1. Learn how to start and build a strong permission-based customer lists
  2. Gain insight on how to drive more "opens" and generate call to actions by creative e-mail strategies.
  3. How to create and send professional-looking e-mail newsletters, e-promotions, and the use of social e-mail tools to drive awareness. 

Speakers
avatar for Collette Taylor

Collette Taylor

Constant Contact
Collette M. Taylor is a Constant Contact Authorized Local Expert & the owner of D&W Solutions Email Marketing, LLC.  Taylor helps new or established businesses and organizations promote themselves and build strong relationships, easily and affordably by utilizing online marketing tools.  She also teaches business owners and non-profit organizations essential strategies and best practices to... Read More →


Saturday October 27, 2012 4:00pm - 5:00pm
The Westin Buckhead

5:00pm

Closing & Prize Giveaways
Saturday October 27, 2012 5:00pm - 5:30pm
The Westin Buckhead
  • Intended Audience All
 
Sunday, October 28
 

9:00am

Tour of the World's Largest Aquarium - The GA Aquarium - Invite Only

For bloggers & influencers only - this is a unique VIP opportunity, sponsored by Apartment Guide, to stay a bit later and visit the world's largest aquarium - The Georgia Aquarium! 10 invited influencers will be transported in a coach bus to the Georgia Aquarium and get to say hello to our beluga whales, sea lions, penguins, jellyfish and more! What a great way to end out the BarkWorld weekend.  

All fees, transportation, and breakfast is provided by our sponsor Apartment Guide - as well as shuttle to the airport if you're heading to the airport after the tour. You'll also receive a take home momentum from the aquarium! 

For bloggers/influencers interested in attending email info@barkworldexpo.com to be considered. Be sure to include your blog & and social media channels.

Learn more about the aquarium here.


Sunday October 28, 2012 9:00am - 1:00pm
The Georgia Aquarium Bus Departs The Westin